Pandora Jewelry Maker Is Ditching Mined Diamonds

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Pandora Jewelry Maker Is Ditching Mined Diamonds
The new collection – called Pandora Brilliance – will be rolled out in the U.K. first and then worldwide next year.
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The world's largest jewelry brand is ditching mined diamonds – a more environmentally friendly option.

Pandora will soon exclusively use lab-grown diamonds.

The company's CEO says it's "the right thing to do."

He says it's cheaper too – lab diamonds cost about a third of what real diamonds cost.

The new collection – called Pandora Brilliance – will be rolled out in the U.K. first and then worldwide next year.